Considering the speed at which technology progresses, there is no doubt it pays to know what's going on in the industry. Findings increasingly suggest that companies with sophisticated web sites with multiple dynamic and revenue generating features are not utilising them to their maximum capabilities.
The ICO consultancy service essentially provides a solution to a problem and can be used to determine a client's online strategy that will compliment business for the future. Using its knowledge and expertise ICO strives to help clients appreciate these unknown capabilities and achieve the most from their site.
In today's world there are high expectations from online users - it's important to get it right. ICO appreciates the need to constantly monitor and track the performance of a web site.
For clients wishing to improve the revenue generated from their web site, ICO offers extensive advice about pricing structures and advertising banner systems. As communication is highly valued by ICO, the team adopts an honest and direct approach.
Consultancy clients are presented with an indepth 'Report Document', which proactively analyses the client site and its competitors. The analysis reveals the position the client holds in the online market and assesses the overall usability of the site. The web site statistics generated from the tracking facility are used to determine the user experience and site popularity.
ICO Consultancy includes:
- A solution to a problem or a recommended strategy
- In depth analysis of a site
- Critical analysis and comparison of competitor sites
- Expert knowledge that will improve performance
- Regular consultancy meetings to discuss progress
- Design
- Sales strategy
- Web site marketing
- Search engine optimisation
- Email marketing strategy
