What's New (General)

Need to know more? ICO Events might be the answer

Want to know more about subject such as 'How to increase the quantity and quality of visitors to your website via search engine optimisation' or ‘How to create professional e-Newsletters and email campaigns for your company’ then help is at hand as ICO has began a series of workshop seminars running through issues such as these.

Subjects include:

• What's New Online for 2007
• Search Engine Marketing & Optimisation
• Email Marketing and Newsletters
• Online Advertising
• Web site traffic and user analysis

Who should attend?

Anyone involved who has a web site or email amrketing system wanting to get the very best results for their budget including sales and marketing managers, online marketers and consultants.

For more information email info@icosolutions.com or call Robert Hughes on 0800 019 9860

Intellikey - The secrets of searching on your site

So… your site is launched, but what are your visitors really searching for when they use your site? How can you ensure that you are providing them with the information, products and services that they require?

Your competitors are only a few clicks away if site users can’t find what they want from you quickly and easily.

So, the question is - how can you find out what users are putting into the search box on your site?

 ICO has developed a new product called “Intellikey” which does exactly this. It enables you to track the search words that any user puts into your search boxes on your site. You can identify what the most popular searches build your own reports based on this data. With Intellikey reports you can see what keywords have been searched for in the last week or month for example. 

So what are the benefits in implementing Intellikey?

•  You will be able to target your audience more accurately, by promoting the sections on your site that a lot of users are looking for.
• You can target your keyword banner advertisements more effectively
• You can place a value on particular search words e.g. 10% users search for “bathroom tiles” on this site. This information is particularly useful to advertisers.
• You can give popular products greater prominence on the site.
• “Intellikey” can be applied to your main site search but any search facility that you implement on your site such as directory searches or product searches.
   

If you are interested in “Intellikey” or want to find out more about this new solution then please contact your Account Manager to arrange for a quote.

Zoo magazine plans user video as central to online stratgey

EMAP's ZOO Magazine is planning to put users video at the centre of the web site with increased blogging and chat facilities as part of a heavy focus on community features. ZOO is aiming to have 70% of its content generated by the community.

Updated on the 21st of September at 11:18

Keyword advertising that packs in revenue

Pick a word - literally any word on your site in any of the body copy and it can be linked to pop up box which is your advertisement. The potential for publishers and content owners is massive.

70% of UK Publishers .....

.... see no threat from new media. A report by Deloitte and the Association of Online Publishers found that publishers were expecting 40% of their total revenue to come from online activity by 2012.